Why PR Agencies are hiring Digital Marketing Professionals?

by - 11:07

Since last two years, there has been a drastic change in the PR Industry. The traditional PR (Give a Press Release and it will appear) is giving a way to the Integrated PR (Reviews, Story research, Social Media Integration).

Story appeared in newspapers / magazine read by ‘X’ people is getting shifted by Story shared by a Blogger or a Journalist on Facebook, Twitter & Blog which is shared by, re-tweeted by, liked by and favorite by ‘X’ users.

PR Agencies are hiring Digital Marketing people.  Reasons
  1. A tweet or a post by a recognized journalist or a blogger is Free PR for the company 
  2. A re-tweet / share done by the PR executive is ensuring that the news is spreading 
  3. The same story shared by the company on the website, blog or social media channel is again building the credibility of the brand
  4. Twitter presence of the PR executives helps them connect better with the Bloggers and Journalist who have their preferences with Social Media because of instant recognition
  5. There is a possibility of creating hype before the launch of product or news. And it is done by giving hints on the digital blocks which is building your way up to the launch day

Gone are the days when Press Conference was the only way to network with the Media. Now there are so many ways. You can tweeteract with them, you can have ‘Bloggers Meet’. Bloggers Meet – Genre based bloggers, Hybrid journalists and the brand connect with each other on informal note where the company shares the information and audience tweets, blogs, publishes pictures.

The answer to why PR agencies are hiring Digital Marketing professionals is – INSTANT PR is generated through this medium whereas a reviews or release in the newspaper may or may not appear, read or unread by the audience.

Also a 'social relationship' is developed between a brand & the journalists; which sometimes with better connect can be a healthy relationship.

Off lately, I have come across executives who say forget connecting with journalist through twitter, we ourselves are not present there. I was dumbstruck for a while.  Traditional PR is the only way they work. And I was not amazed with the agency’s growth story!

You May Also Like


  1. Digital marketing is the best way to promote ones brand and to make a strong online presence(Digital Marketing Training). You have clearly explained the concept of how to accomplish this. This is really a great thing(Digital Marketing Training Institutes in Chennai). Thanks for sharing it in here.

  2. SEO is the best way to accomplish traffic to a website in search engines organic results page. You have explained it very well in here. Thanks for sharing this. You have provided really a great content in here.
    SEO Training Center in Chennai | SEO Training in Chennai | Seo course in chennai

  3. A strong presence in social medias is the best way to increase awarness to a brand and like wise it will also increase the organic search results ranking to the same. You have written a very anticipative article. Thanks for sharing this information in here. Keep posting contents like this.

    Digital Marketing Courses in Chennai | Digital Marketing Courses | Digital Marketing Course in Chennai

  4. I have read this content it is very nice with unique information and keep updating us.
    SEO Training in Chennai | best seo training institute in Chennai

  5. I am very thankful to your posts.Of course Digital marketing is the best way to get more trafffic and sales for any online business.I am also looking for Best Digital Marketing Agency In Hyderabad


  6. This is an awesome post. Really very informative and creative contents. This concept is a good way to enhance knowledge. I like it and help me to development very well. Thank you for this brief explanation and very nice information. Well, got good knowledge.
    WordPress development company in Chennai

  7. You got a really useful blog I have been here reading for about half an hour about this SEO West Palm Beach topic. I am a newbie and your post is valuable for me.

  8. the information that you posted are really helpful for me.. keep posting more so that people can use make of it.. i feel really happy to see your blog..

    Digital marketing training in chennai
    Digital marketing course in chennai
    SEO Training In Chennai

  9. Every time an industry or business organization gets to a point at which it can’t efficiently combine its internet marketing related tasks, the recommended option is to employ a trusted digital marketing agency. disseminatedigital.co.uk


  10. I admire this article for the well-researched content and excellent wording
    seo company in chennai

  11. Nice article you have shared over here... thanks for sharing this informative content.
    best seo guide in chennai

  12. Excellent post. I always check this type of blog, and I’m impressed with Extremely useful info, I care for such information a lot. I am exploring this particular info for a long time. Thanks to this blog my exploration has ended. Digital Marketing Course

  13. If you own a property, one of the best additions to your environment is trees. Trees have so many benefits that range from health to enhancing the curb appeal. It does not matter whether you are dealing with a commercial or residential property. You need some trees to bring your surroundings to life.

    tree removal service loxahatchee

  14. Great job for publishing such a nice article. Your article isn’t only useful but it is additionally really informative. Thank you because you have been willing to share information with us. If anyone looking for the Digital Marketing Agency in Trivandrum, flaredigital is the best for you.

  15. When you are planning to start affiliate program, It's important to realize that if you go after long tail keywords, you won't need to get any links for your site and it will rank naturally. You can find more info from here written by experts.

  16. Nice Post.

    High Technologies Solutions is one of the leading institute for digital marketing in south delhi and almost covered most of the areas of south delhi, we provide training on live projects with highly educated and well knowledgeable trainers in classes also provide placements for all digital marketing students.
    If you are looking for No-1 Digital Marketing Institute in South Delhi- Kalkaji, Govindpuri, Badarpur, tughlakabad, New Friends Colony, Chittaranjan Park, Saket, Greater Kailash, Sangam Vihar, Shukdev Vihar, Faridabad, jasola vihar, Okhla you can contact us. 9311002620
    Or visit:

  17. Excellent and very exciting site. Love to watch. Keep Rocking.
    Online Marketing

  18. Get Fake Experience Certificate With 100% Guaranteed. Experienced Letter Solutions is one of the Leading Consulting Firms for who provide genuine experience certificate with Proper Documents. If any One want Experience Certificate So Contact us freely – 9599119376 Or Visit Website- https://experincedletter.blogspot.com/

  19. Well done. You have done such a great work in this post. Good to know about in this subject and i hope that they will help me in future. If you are looking for website analysis service Tool, then Visit on site today.

  20. I recently had the good fortune of reading your articles. It was well-written. In fact, I have already benefited from your discussion before. I look forward to reading your next informative work. Thank you.
    Best Aviation Training Institute in Chennai

  21. Good post... Digital marketing has a great potential which leads to develop your business.
    digital marketing company in chennai, digital marketing company, SEO company in chennai

  22. Do you need to promote and advance your business online? Piama Media Labs is the Best SEO Company in Bangalore. That will help you to increase your visibility on Google.

  23. This information is meaningful and magnificent which you have shared here about the Digital Marketing. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. If anyone looking for the Digital Marketing Consultant in USA, azevedogroup is the best choice.